Our offering

New Republic’s partnerships with clients start and evolve in different ways. It all depends on the objectives and context. The usual process is as follows:

We begin by clarifying the current situation and the basis of the work. We do so by analysing the client’s environment, meeting with key people and reading strategy documents. Here we analyse, together with the client, risks and future plans linked to political, regulatory and reputational factors. Obstacles and opportunities are identified and a stakeholder analysis is conducted.

Successful work requires clear objectives and a well-thought-out strategy based on an understanding of the whole context in which the client is operating. We prioritise target groups and channels, develop messages tailored to the target group, define the work boundaries and develop work plans.

New Republic can be both a strategic and operational public affairs and public relations partner. In dialogue with the client, we conduct, for instance, competitive intelligence and intelligence gathering, plan and hold meetings and seminars, produce reports, memos and op-ed articles, engage stakeholders and – when appropriate – conduct advocacy and lobbying work.

In a rapidly changing world, a fixed compass is needed to point towards the objectives the action is to achieve. In dialogue with the client, we continuously evaluate the action’s effectiveness and achieved objectives. Over time, we adjust the working methods, risk picture, strategy and activities to the new circumstances.

At New Republic, we have extensive experience in working with leaders, boards, owners and investors. Over time, we have built up sound knowledge of working models and processes, enabling us to structure our work effectively.

We want the companies and organisations we work with to gain the trust of the world and achieve more objectives through a better understanding of key stakeholders and their drivers.